So, as the year 2010 begins, we continue to see that many patients are seeking out "results oriented" procedures that have fairly predictable outcomes at a fair price. How can this be achieved? We believe it starts with top of the line laser equipment performing popular procedures like light to mid depth ablative laser peels, variable density and depth ablative fractional treatments (combined either with the peel or as a stand alone procedure), skin laxity tightening, etc. How can this be done at a fair price and still generate a reasonable profit? Those who have high overhead often associated with equipment leases and service contract payments will have difficulty in maintaining a competitive price and making a reasonable profit especially when there are less patients with fewer disposable dollars available to treat every month, but those who choose to reduce their overhead by renting a high end laser either by the hour, half, or full day they experience a profit from the start and increase their ability to compete and as a result capture a greater amount of the available business.

Read more]]> I made an interesting observations today:  A well known laser manufacturer told a potential new customer that they are always striving to add new products to their product mix.   While this may be good for a Wall Street investor, I am not sure it is good for the customer who signs a purchasing lease agreement thinking that their technology will be "cutting edge" until, or beyond the time it is paid off.  For my money, I would rather have access to this technology on an "as needed" basis knowing I am generating a good return on my investment dollar from the start!